No really. What about SEO?

At the heart of it Tank is a content-management system, and if you want the search engines to properly index your site you need to content-manage your site on a continuous and consistent basis. There are no shortcuts to help you in this regard - it's really entirely up to you.

What we've already done for you

A sound platform to create, manage and publish your content

Tank makes it easy to publish and manage almost any type of content, and the easier management is, the more you tend to manage. Rinse and repeat to incrementally build up a solid-as-a-rock Google signature for your site.

Clean, readable, hackable URLs

All Tank sites, and the content within a Tank site, are accessible at clean, readable, hackable URLs. There are no extraneous characters (* & % $ =) in your crisp and structured URLs, and all URLs consist of numbers and letters only. Dashes (not underscores) are used to demarcate logical breaks. This practice automatically increases the weight the search engines give your content, at the same time assisting the experience of your visitors.

Automatic creation of an XML sitemap

An XML sitemap consisting of all your URLs that your site contains is auto-generated as you build and manage your site, and this feed can be submitted to the major search engines to ensure that all your content is indexed properly. This will help the search engines index your pages faster and sooner.

How you can take it further

Unique title tags and meta descriptions

Both title tags and meta description tags are editable on each section, page, post and pod of your website. Bear in mind these tags should be descriptive of what the page is about, and readable. Don't stuff keywords into your title and description tag as this is considered bad practice and your site could be penalized for this.

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Editable alt tags on all images

Google Image Search can drive a lot of traffic as long as you describe what each image on your website is about. Remember that a search bot doesn't understand what an image is about so you need to use alt tags to describe each image. The result of this is that search engines will do a better job of indexing your images, and this practice assists screen-readers in accessing your content too.

Easy demarcation of important content within content

Using Markdown you can demarcate important and relevant content through the use of h2, h3 and h4 tags inside a page or post. This not only makes your content readable and scannable to your visitors but also assists the search engines to understand what content is important on your site.

How others can help

Gain external links

The most important aspect of SEO is related to others linking to you. The formula here is quite simple: the more sites that link to you, the higher chance you’ll have of getting more relevant search engine traffic. On top of that the more relevant the sites are that link to you the more relevant your site becomes in this area. The first step in getting other sites to link to you is creating something worth linking to, and taking it from there.

Tap into the social media

A bit of creativity and leveraging in particular social media sites like Twitter, Facebook and Digg could help you here. Find the places your community congregates. Participate in the conversation. Connect and engage. Be real.

Build up a base of subscribers

Use the built-in RSS or the subscriber functionality to build up a base of readers, and use the blog management aspects of Tank to communicate with them.

Just Google it

This short guide is only the tip of the iceberg - and the best way to find out more is to Google whatever your area of interest is. Think about the way you use Google, and what you search for when you find sites of interest. Now flip this around: what do you think people are searching for when they should find your site? Do you have this type of relevant content on your site? Are others linking to it already?

The Beginner’s Guide to SEO provides a complete overview of many of the processes, techniques and strategies used by professional search engine optimization specialists, and, on the other side of the spectrum, Spammers, Evildoers, and Opportunists tells it the way it is.